Event Marketing KPIs: How to Track and Measure Event Success
Event marketing KPIs track an event’s success, measuring engagement, leads, and ROI to guide decisions and improve future events.
You’ve just wrapped up a major...
Influencer Event Marketing: A Guide to Bigger Impact
Influencer event marketing brings creators together at brand events to generate authentic content, boost awareness, and build strong audience engagement. It turns a single...
Digital Event Marketing: A Guide to Attracting More Attendees
Digital event marketing uses email, social media, content, and influencers to promote virtual events, boost engagement, and maximize attendance and ROI.
In-person events have their...
The Rise of Hybrid Events: How to Create Seamless In-Person & Virtual Experiences
Hybrid events blend in-person and virtual experiences to boost engagement, reach, and ROI. With the right technology, interactive content, and marketing strategies, they deliver...
Sustainable Event Marketing: Strategies for Eco-Friendly Engagement
Sustainable event marketing uses eco-friendly practices—like green venues, digital materials, and low-impact transport—to reduce environmental impact, engage attendees, and enhance brand reputation.
In an era...
AI-Powered Strategies for Next-Gen Event Marketing: Boost Engagement and ROI
AI in event marketing helps personalize experiences, automate logistics, predict outcomes, and boost engagement, enabling smarter events with higher ROI and stronger attendee connections.
In...
Influencer Marketing to Boost Event Attendance & Engagement
Influencer marketing boosts event reach, engagement, and attendance by partnering with authentic voices and creating shareable content.
In today’s crowded event landscape, standing out requires...
Influencer Marketing for Events: Drive More Engagement
In a crowded event space, influencer marketing helps brands stand out by using trusted creators to build buzz, reach audiences, and boost attendance.
In today’s...
AI Event Marketing: 7 Strategies to Personalize Engagement
AI helps event marketers personalize experiences, automate tasks, and analyze data to improve engagement, boost ROI, and create more impactful events.
In today’s competitive landscape,...
A Guide to B2B Event Marketing Strategy
Events have long been a cornerstone of B2B marketing, offering a unique opportunity to connect with potential clients, build relationships, and showcase industry expertise....
